Utilize online public relations software programs to regularly update and maintain media contact lists, editorial calendars, placement reports and other public relations databases.
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The Public Relations Specialist will be responsible for coordinating and implementing public relations and communications activities; managing the development, approval and distribution process for press releases and other materials; monitoring the media; and tracking and measuring results.
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When a new client calls me, one of the first questions asked is almost always, “How much do you charge?” Whether the project is a press release, a brochure, a sales letter or a website landing page, customers want to know that the prices aren’t outrageous before they consider my copywriting services.
This post has been in the works for a while. One common challenge for readers of The 4-Hour Workweek is the creation of a "muse": a low-maintenance business that generates significant income.
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